From as early as 1838, licensees have had to display their name in a conspicuous spot outside the venue. At that time, the holders of publican‘s general licences and wine and beer licences were also required to keep a lamp with at least two burners over the door, burning from sunset to sunrise.
The requirement to display the licensees name continues. Licensees must display on the outside of the premises, in letters at least 15 mm high:
The name of the licensee
The premises name
The principal activity
The approved trading hours
Failure to display this information may result in an on-the-spot fine of $300 or prosecution action taken through the Magistrates Court which may result in a fine of up to $2500 (s143). These details are required to provide the public with general information about the operator and venue.