QLD Responsible Gambling Code of Practice: Advertising and Promotions

Responsible Service of GamblingThe Queensland Responsible Gambling Code of Practice commits the gambling industry to six responsible gambling practices, with a particular focus on customer protection measures. The sixth category is “advertising and promotions.”

Advertising and promotions

Gambling providers are to develop and implement strategies to ensure advertising and promotions are delivered in a responsible manner, with consideration given to the potential impact on people adversely affected by gambling.

Specifically, these strategies will ensure that any advertising or promotion –

6.1  Complies with the Advertising Code of Ethics as adopted by the Australian Association of National Advertisers;

6.2  Is not false, misleading or deceptive;

6.3  Does not implicitly or explicitly misrepresent the probability of winning a prize;

6.4  Does not give the impression that gambling is a reasonable strategy for financial betterment;

6.5  Does not include misleading statements about odds, prizes or chances of winning;

6.6  Does not offend prevailing community standards;

6.7  Does not allow gambling to dominate, where there are other activities to promote;

6.8  Is not implicitly or explicitly directed at minors or vulnerable or disadvantaged groups;

6.9  Does not involve any external signs advising of winnings paid;

6.10 Does not involve any irresponsible trading practices by the gambling provider;

6.11 Does not depict or promote the consumption of alcohol while engaged in the activity of gambling; and

6.12 Has the consent of the person prior to publishing or causing to be published anything which identifies a person who has won a prize;

6.13 Where appropriate, positive responsible gambling messages are incorporated in advertising and promotion.

You will be introduced to the Queensland Responsible Gambling Code of Conduct by undertaking a RSG course online.