When you begin a school-based traineeship in hospitality, one of the first units you will study is SITHIND001A Develop and Update Hospitality Industry Knowledge.
The hospitality and tourism industry constantly changes in line with people’s tastes and preferences, and in response to changes in legal regulations.
For a business to be successful, it must stay informed about both the social and legal changes which affect this industry. Also as the industry grows it is important to keep abreast of the trends that impact on the industry.
Sources of information about your business, associated industries and about your customers – current and potential – will come from a wide range of sources such as
- Media Industry Associations
- Reference Books
- Personal Observations
- Personal Experiences
- Industry Functions
- Market Research
- Industry Journals
- Your customers, colleagues, supervisors and managers
Business also need to constantly collect, analyse and evaluate customer feedback including complaints. This is the mechanism by which a business can work out what it is doing well and what needs to be improved.
All business must have, as their ultimate goal, high level of customer satisfaction. If your customers are not satisfied they will purchase from your competitors. They will also tell their friends, family and associates to purchase elsewhere. If you do not have customers you have no income, therefore no business. You must constantly seek to identify and meet customer needs and constantly find new methods of contributing to continuous improvement processes.
A school-based traineeship is a great introduction to the hospitality industry and a head-start into a dynamic and rewarding career.