Government RMLV initiatives

Responsible Management of Licensed PremisesIt is important to remember that prevention of alcohol misuse and RMLV is not limited to state-based measures.

There are many important projects being implemented at the national level by the Australian Government and through joint federal-state strategies. These include incentive-based pricing and taxation policies for the supply of low alcohol-content drinks, drink spiking awareness campaigns, and responsible marketing through the regulation of alcohol advertisements.

In relation to advertising, the focus is on restricting campaigns that target very young audiences in making drinking alcohol an attractive lifestyle choice. The Australian Government monitors the effectiveness of national advertising guidelines, given that the industry is self-regulated.

The Queensland Government is contributing to prevention activities through health, police and transport agencies.

The Office of Liquor and Gaming Regulation is more directly involved in initiatives such as:

  • Meeting challenges, making choices strategy which focuses on the prevention and reduction of alcohol-related harm, particularly in high risk groups such as Aboriginal and Torres Strait Islander communities. This initiative has involved declaring restricted areas for all or part of a number of Indigenous communities in Queensland. The restrictions limit the amount of liquor that may be carried in public places within communities. Licensees outside the community areas may have conditions on their licences that complement the community liquor restrictions.

  • Schoolies week education strategy which is a specific response targeting young people attending the annual Gold Coast festival for secondary school graduates.

  • Social marketing campaigns which are aimed at improving cultural attitudes towards alcohol consumption.

  • Recent amendments to the Liquor Act 1992 which made harm minimisation as the first object of the Act.

Numerous other changes also support harm minimisation and include mandatory training courses for all liquor employees, the introduction of risk-based annual licence fees, secondary supply offences for supplying liquor to a minor in a private place, and a ministerial power to ban irresponsible liquor products.