Customer Liaison Officers must familiarise themselves with these definitions which are referred to frequently in the Queensland Responsible Gambling Guidelines for Player Loyalty Programs (PLP).
“Player Loyalty Program (PLP)” means a system or program designed to build player loyalty, by suitably and responsibly recognising and rewarding its members for their loyalty to the organisation and / or its products.
“Inducements” means things that are offered to persuade a person to gamble, for example:
Prizes or gifts directly linked to winning a particular game
Promotions conditional to a person gambling
Offer of free credit to customers or potential customers
“PLP features and functions” means the elements of the PLP itself – these can include:
The promotional and operational functionality of a PLP system (e.g. ability to scroll electronic messages across a sandwich card reader screen)
The side promotions undertaken at a venue associated with PLP membership
The direct marketing materials associated with a PLP
This blog continues the series designed for Customer Liaison Officers to assist them comply with the Responsible Gambling Code of Practice relating to player loyalty programs.