All responsible managers should ensure that their venue’s advertising and promotions comply with the Advertiser Code of Ethics as adopted by the Australian Association of National Advertisers (www.aana.com.au). As a CLO, you are responsible for reviewing all advertising. So what are the acceptable and unacceptable practices?
- Any advertising or promotion that aligns with the Advertiser Code of Ethics.
- Any advertising of player loyalty/rewards program that accrues or enables the redemption of points across a range of venue services. For example – ‘Earn or redeem bonus points when you spend at our bars, bistro, bottle shop and gaming room.’
- Developing advertising or promotional material which contradicts the Advertiser Code of Ethics.
- Developing advertising or promotional material where the player loyalty/rewards program is the dominant feature of advertising and/or where the player loyalty/rewards program accrues or redeems points for gambling use only and not across multiple venue activities.