All responsible managers should ensure that their venue’s advertising and promotions comply with the Advertiser Code of Ethics as adopted by the Australian Association of National Advertisers (www.aana.com.au). As a CLO, you are responsible for reviewing all advertising. So what are the acceptable and unacceptable practices?
Any advertising or promotion that aligns with the Advertiser Code of Ethics.
Any advertising of player loyalty/rewards program that accrues or enables the redemption of points across a range of venue services. For example – ‘Earn or redeem bonus points when you spend at our bars, bistro, bottle shop and gaming room.’
Developing advertising or promotional material which contradicts the Advertiser Code of Ethics.
Developing advertising or promotional material where the player loyalty/rewards program is the dominant feature of advertising and/or where the player loyalty/rewards program accrues or redeems points for gambling use only and not across multiple venue activities.