The Responsible Gambling Advertising and Promotions Guideline was developed to support the gambling industry to implement Section 6 – Advertising and Promotions – of the Queensland Responsible Gambling Code of Practice.
Section 6 requires gambling providers to develop and implement strategies to ensure advertising and promotions are delivered in a responsible manner, with consideration given to the potential impact on people adversely affected by gambling.
All advertising or promotions should comply with the Advertiser Code of Ethics as adopted by the Australian Association of National Advertisers. The objectives and salient points of the Code are displayed below:
“Advertiser Code of Ethics
This Code has been adopted by AANA to be applied as a means of advertising self-regulation in Australia and is intended to be applied to all forms of advertising. The object of this Code is to ensure that advertisements are legal, decent, honest and truthful and that they have been prepared with a sense of obligation to the consumer and society and fair sense of responsibility to competitors.
In this Code, the term “advertisement” shall mean matter which is published or broadcast, other than via internet, direct mail, point of sale or direct distribution to individuals, in all of Australia or in a substantial section of Australia for payment or other valuable consideration and which draws the attention of the public, or a segment of it, to a product, service, person, organisation or line of conduct in a manner calculated to promote or oppose directly or indirectly that product, service, person, organisation or line of conduct.
1.1 Advertisements shall comply with Commonwealth law and the law of the relevant State or Territory.
1.2 Advertisements shall not be misleading or deceptive or be likely to mislead or deceive.
1.3 Advertisements shall not contain a misrepresentation which is likely to cause damage to the business or goodwill of a competitor.
1.4 Advertisements shall not exploit community concerns in relation to protecting the environment by presenting or portraying distinctions in products or services advertised in a misleading way or in a way which implies a benefit to the environment which the product or services do not have.
1.5 Advertisements shall not make claims about the Australian origin or content of products advertised in a manner which is misleading.
2.1 Advertisements shall not portray people or depict material in a way which discriminates against or vilifies a person or section of the community on account of race, ethnicity, nationality, sex, age, sexual preference, religion, disability or political belief.
2.2 Advertisements shall not present or portray violence unless it is justifiable in the context of the product or service advertised.
2.3 Advertisements shall treat sex, sexuality and nudity with sensitivity to the relevant audience and, where appropriate, the relevant programme time zone.
2.4 Advertisements for any product which is meant to be used by or purchased by children shall not contain anything which is likely to cause alarm or distress to those children.
2.5 Advertisements shall only use language which is appropriate in the circumstances and strong or obscene language shall be avoided.
2.6 Advertisements shall not depict material contrary to prevailing community standards on health and safety.
2.7 Advertisements for motor vehicles shall comply with the Federal Chamber of Automotive Industries Code of Practice relating to Advertising for Motor Vehicles and section 2.6 of this Code shall not apply to advertisements to which the Federal Chamber of Automotive Industries Code of Practice applies.”
Learn more about complying with the Responsible Gambling Advertising and Promotions Code of Practice during your RSG training course.